Supernova is a senior-led insight and strategy consultancy helping organisations understand people more deeply and make better decisions.
We bring together expertise across qualitative research, quantitative research, semiotics, design and strategy to solve challenges around brand, audience, communications and growth.
What makes us different is not just what we do, but how we do it. Our model is built around experienced, hands-on specialists who know how to ask better questions, interpret with greater depth and deliver work that is both rigorous and useful.
We are deliberately collaborative in our approach. We listen carefully, think hard, challenge constructively and work closely with clients to make sure the output is not just interesting, but actionable.
Led by Abi Morris
Supernova is led by Abi Morris, an experienced insight and strategy consultant with more than 28 years of experience helping brands and organisations navigate complex questions with clarity and confidence.
Abi’s work spans audience understanding, brand development, communications, innovation and strategic thinking, with particular expertise in charity and retail.
She works with a trusted network of senior collaborators, each bringing deep experience in their field and a shared commitment to quality, curiosity and thoughtful problem-solving.
What we believe
We believe better decisions come from richer understanding.
We believe human insight and strategic rigour belong together.
We believe senior expertise makes a difference.
And we believe the best work happens when smart, experienced people come together around a shared challenge.
Have a project, challenge or question in mind?
We would love to hear from you.
Get in touch to discuss how Supernova can help with insight, strategy and sharper thinking.